Every feature.
Pay only for volume.
One AI sales assistant, the complete platform on every plan. The only thing that changes is how many messages you send each month.One AI sales assistant, the full platform on every plan. Choose the monthly message volume that fits your business.
Everything you need to put AI in front of your customers.
For growing businesses ready to scale conversations.
For teams turning conversations into a revenue engine.
For high-volume teams that need serious throughput.
The whole platform, from day one
Plans differ by monthly message volume only. No feature is locked behind a higher tier.
An assistant that answers, qualifies and learns from every conversation.
Every WhatsApp conversation in one comfortable inbox.
Leads, temperature and ownership, kept current automatically.
Nothing waits longer than it should.
Your catalog, answered accurately.
Built to be handed to a team and trusted.
Which volume fits you
A rough guide based on how our customers actually use their message allowance.
Every message counts as one
Inbound or outbound, human or AI, text or media — one message is one message. No multipliers, no per-seat fees, no surprises on the invoice.Inbound or outbound, human or AI, text or media — one message is one message. No hidden multipliers.
How campaign (broadcast) messages are billed
A campaign sends an approved WhatsApp template to many contacts at once. Each message in it has two costs, and Scale only ever charges one of them.
Meta charges for every template message at its published rate. The rate depends on the recipient’s country and the template category (marketing, utility or authentication). Meta bills it directly to the payment method on your own WhatsApp Business account — Scale does not collect it and adds nothing on top.
Meta’s WhatsApp pricingEach campaign message uses one message from your Scale plan — one per recipient, exactly like any other message you send or receive.
Example: a campaign to 1,000 contacts uses 1,000 messages from your plan, and Meta bills your WhatsApp Business account for 1,000 template messages at the rate for those contacts’ country. Before a campaign starts, Scale checks that your plan is active, that it has enough messages for the whole audience, and that your WhatsApp Business account has a payment method with Meta.
Scale is a Meta Tech Provider: your WhatsApp Business account is connected through Meta’s official signup and stays in your name, which is why Meta’s fees are billed to you by Meta.
Top up any time
Busy season, a campaign launch, an unexpected week. Add messages instantly from your billing page — they stay valid until the end of your current billing period.Busy season? Add messages instantly. Top-ups stay valid until the end of your current billing period.
Beyond 100,000 messages a monthFor volume beyond 100,000 messages
For operations where WhatsApp is the main revenue channel. We shape the volume, the integrations and the onboarding around how your team already works.A named success manager, custom volume and integrations, and onboarding done with you.
- Dedicated success manager
- Custom message volume
- Priority support & SLA
- Custom integrations
- White-glove onboarding
Questions,
answeredQuestions
Still unsure which volume you need? Talk to us — we'll estimate it from your current WhatsApp traffic.
Talk to salesWhat happens if I run out of messages?
Automatic replies pause and your team is notified in the dashboard. Incoming conversations are still received and stored, so nothing is lost. You can top up instantly or upgrade, and the assistant resumes immediately.
Do unused messages roll over?
No. Plan allowances reset with each billing cycle, and top-up packs are valid until the end of the billing period they were bought in — so buy what you expect to use before your renewal date.
Can I change plans in the middle of a cycle?
Yes — upgrade or switch at any moment from your dashboard, and the new plan is live as soon as payment completes.
How many team members can I add?
As many as you like. Team size is unlimited on every plan and never affects the price — only messages are counted.
Which payment methods do you accept?
Payment is by InstaPay transfer from any banking app or wallet in Egypt: you upload the transfer receipt at checkout, and your plan is activated once the team has reviewed it. If you need a different arrangement, contact sales and we'll sort it out.
How are WhatsApp campaign (broadcast) messages billed?
Each campaign message has two separate costs. Meta charges its official rate for every template message — it depends on the recipient’s country and the template category — and bills it directly to your own WhatsApp Business account. Each message also uses one message from your Scale plan, and Scale adds nothing on top of Meta’s rate.
Does Scale use the official WhatsApp Business API?
Yes. Scale is a Meta Tech Provider: your WhatsApp Business account, Instagram account and Facebook Page are connected through Meta’s official signup and APIs, and the WhatsApp Business account stays in your name.
Is my customer data kept private?
Yes. Your workspace's conversations and contacts are isolated to your account, are never shared with other businesses, and are used only to run your assistant.
Put your sales line on autopilot
Start on any plan. Every feature is included from your very first message.
